Welcome to the SHOP! MARKETING AWARDS 2027
The SHOP! MARKETING AWARDS, organized by the SHOP! East Asia Cooperation Organization (SHOP!eaco), is an internationally recognized accolade in the field of retail marketing. As a core pillar of the SHOP! AWARDS, it has been celebrating outstanding retail marketing campaigns worldwide since the association's founding in 1936, earning a reputation as a benchmark in the retail marketing industry.
In 2027, the SHOP! MARKETING AWARDS continues to welcome submissions from global retailers, retail brands, advertising agencies, brand planning firms, retail design companies, retail technology companies, retail service providers, and retail prop manufacturers. We invite exceptional retail marketing campaigns to join us in driving the deep integration of marketing practices with consumer experiences, leading the way toward a sustainable retail market.
Whether it's digital marketing, integrated communications, experiential campaigns, user engagement strategies, or innovative retail technolo
ENTRY PROCESS
Step 01
Registration
Create an account on the SHOP!Vibespace Awards official website.
Step 02
Submission
Enter product information and upload entry files
Step 03
Judging
The Jury evaluates the entries.
Step 04
Results Notification
Check results via your account or email.
Step 05
Winners Package
Select and pay for the winners' package.
Step 06
Awards Ceremony
Attend the ceremony as per official instructions.
TIMELINE & FEES
* SHOP! members enjoy a 20% discount on the registration fee.
JUDGING CRITERIA
The SHOP! VIBESPACE AWARDS will evaluate all entries based on the judging criteria of international retail competitions and vibespace awards from five key dimensions (Design Innovation, Uniqueness, User Experience, Social Impact, and Aesthetic Performance).
Spatial Innovation & Vibrancy Evaluating
The design concept,foresight in spatial planning, and novel integration of technology and artistryassessing whether the work transcends conventional spatialparadigms.
Functional Excellence
Assesses ergonomic comfort, operational efficiency, intelligent space utilization, and configurational flexibility – applicable across all spatial design typologies.
Design Integration
Examines the effective execution of design concepts, thoughtful cultural integration, and strategic market differentiation – positioning the work for competitive distinction within its typology.
Craftsmanship & Sustainable Solutions
Examining design details, material quality, and practical eco-energy measures showcases design depth and environmental responsibility.
Social Impact & User Empathy
Focus on how design works positively impact community and urban culture, whether they can evoke emotional resonance among users, and enhance public recognition and affection for design.
CATEGORY
The SHOP! MARKETING AWARDS covers two main categories: regular category and digital marketing category.
Regular category
Supermarket, Grocery & Convenience Store
Department Store & Shopping Mall
Cosmetics & Beauty
Toy, Sport & Fashion
Visual Merchandising & Scene Marketing
Shop Fitting & Design
Display & Fixtures
Pop-up Store, Shop-in-Shop & Kiosk
Category Management
In-Store Promotion
Cross-Over Retail
Shopper Marketing Campaign
Sustainable Project
International Entries
Digital marketing category
Specify Category - New Retail Content Marketing
Specify Category - Social Media Marketing
Specify Category - Video Content Marketing
Specify Category - E-Commerce Content Effectiveness
Specify Category - AIGC Marketing
Industry Marketing Category - Automotive Marketing
Industry Marketing Category - FMCG Marketing
Industry Marketing Category - Entertainment Marketing
Industry Marketing Category - Culture & Travelling Marketing
Industry Marketing Category - Finance Marketing
Industry Marketing Category - Sport Marketing
Industry Marketing Category - Great Health Marketing
Industry Marketing Category - Education Marketing
Industry Marketing Category - Cause-related Marketing
SHOP! VIBESPACE AWARDS FAQ
If you have other questions, you can view the following answers or fill in the email to contact the platform staff
SHOP! VIBESPACE AWARDS